A fictitious campaign inspired by our collective hope for the end of the COVID-19 pandemic and tailored to UNIQLO, a brand with an inclusive, global ethos. This “Weekend of Worldwide Style Reconnection” invites customers to exchange last year's sweatpants for a brand new look and reject the monotony of the pandemic through self-expression, passion, and imagination.

Work: Concept,  Naming, Copywriting, Photo Illustration, Layout, Digital

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